Darren Shooter
About Darren Shooter
Darren Shooter is a Senior Design Director at The North Face, where he has worked since 2022. He has extensive experience in the fashion industry, having held various design roles at notable companies such as Tommy Hilfiger, LVMH, and Björn Borg AB.
Current Role at The North Face
Darren Shooter serves as the Senior Design Director at The North Face, a VF Company, since 2022. He is based in Stabio, Ticino, Switzerland. In this role, he is responsible for the creative direction of key capsule collections that are distributed globally. He collaborates with cross-departmental leadership teams to empower design teams within The North Face EMEA, ensuring alignment with the company's strategic goals.
Previous Experience in Design
Darren Shooter has a diverse background in design, having worked in various capacities across notable companies. He was a Design Director at The North Face from 2017 to 2022 and held positions as a Premium Outerwear Consultant at LVMH in 2015, and as a Premium Sportswear Consultant at Björn Borg AB from 2013 to 2015. He also founded Union Design in Amsterdam, where he worked as a Creative Consultant from 2009 to 2017.
Career at Tommy Hilfiger
Darren Shooter has extensive experience at Tommy Hilfiger, where he held multiple roles over several years. He worked as a Senior Sportswear Designer from 2003 to 2007 and later as a Senior Menswear Designer from 2007 to 2009. Additionally, he served as a Creative Consultant for the brand from 2016 to 2017. His contributions spanned various aspects of design, enhancing the brand's offerings.
Education and Expertise
Darren Shooter studied at the University of Leeds, where he earned a BA (Hons) in Fashion from 1997 to 2000. His educational background has equipped him with the knowledge and skills necessary for a successful career in design. He advocates for sustainable design practices, emphasizing environmental consciousness in his work, and actively mentors students to inspire future design talent.
Founding Union Design
Darren Shooter founded Union Design in Amsterdam, where he worked as a Creative Consultant from 2009 to 2017. This role allowed him to explore innovative design concepts and collaborate with various clients. His experience in founding and leading a design consultancy reflects his entrepreneurial spirit and commitment to advancing design practices.