David Whetstone
About David Whetstone
David Whetstone serves as the Design Manager for Global Collaborations, Archives, and Special Projects at The North Face, a VF Company, where he has worked since 2019. He has extensive experience in design and brand strategy, having collaborated with notable brands and led significant projects, including the TNF x Supreme initiative for COVID-19 relief.
Work at The North Face
David Whetstone has been serving as the Design Manager for Global Collaborations, Archives, and Special Projects at The North Face, a VF Company, since 2019. In this role, he has led significant design initiatives, including the TNF x Supreme 'one world one purpose' project, which contributed to the Coronavirus Relief initiative. His responsibilities include creating collaborations that maintain a balanced integration of The North Face's identity with that of partner brands, emphasizing a 50/50 split in DNA.
Previous Experience in Design
Before his current role, David Whetstone held various design positions across multiple companies. He worked at Astro Studios as a Designer from 2012 to 2014 and later as an Industrial Design Art Director from 2015 to 2017. His experience also includes roles at Nike as a Color Designer, at Cinco Design Office, and as a Design Intern at Priority Designs and DeWalt. He has a diverse background that spans over a decade in the design industry.
Education and Expertise
David Whetstone studied Industrial and Product Design at The Ohio State University, where he earned a Bachelor of Science degree from 2003 to 2008. He also attended Kunsthochschule Berlin-Weissensee - Hochschule für Gestaltung for 11 months in 2007. His education has equipped him with a strong foundation in design principles and brand strategy, which he has applied throughout his career.
Collaborations and Projects
David has been instrumental in various collaborations, including the FA19 TNF x Invincible collaboration, which was exclusive to the Asian market. His approach focuses on translating a brand's DNA into tangible products, ensuring that the physical manifestations of brands align with their core identities. His work reflects a commitment to innovative design and strategic brand partnerships.
Background in Brand Strategy
David Whetstone has a background in brand strategy, having collaborated with high-profile clients such as Shinola Detroit, Google, Nixon, and Nike prior to his tenure at The North Face. This experience has informed his design philosophy and approach to creating products that resonate with consumers while maintaining brand integrity.