Deena Schneider
About Deena Schneider
Deena Schneider serves as a Senior Sales Manager at The North Face, a VF Company, where she has worked since 2017, focusing on CA Strategic Accounts. She has extensive experience in sales and account management, having held positions at SOREL, Columbia Sportswear, and Restoration Hardware.
Work at The North Face
Deena Schneider has been serving as the Senior Sales Manager at The North Face, a VF Company, since 2017. In this role, she focuses on strategic accounts in California, contributing to the brand's sales growth and market presence. Her extensive experience in sales management supports her ability to navigate complex account relationships and drive revenue.
Previous Experience in Sales Management
Prior to her current position, Schneider worked as a Key Account Manager at SOREL for six months in 2016, where she managed key accounts in the Portland, Oregon area. Before that, she spent eight years at Columbia Sportswear as a Regional and Key Account Sales Representative for SOREL and Columbia Footwear, covering Northern California from 2008 to 2016.
Education and Expertise
Deena Schneider earned her Bachelor’s Degree from Sonoma State University. This educational background has provided her with a solid foundation in business principles, which she applies in her sales management roles across various companies in the outdoor and retail sectors.
Career Background
Schneider began her career in the retail industry at Athleta, where she held multiple roles including Customer Service Lead, Catalog Merchandising Assistant, and eCommerce Merchant from 2000 to 2005. She then transitioned to Restoration Hardware, working as a Project Manager for eCommerce from 2006 to 2007 and later as a Web Merchant from 2005 to 2006.
Early Education
Deena Schneider completed her secondary education at St. Francis High School in Sacramento, California. This early educational experience laid the groundwork for her subsequent academic and professional achievements.