Donna Certo
About Donna Certo
Donna Certo is the Senior Manager of People Development at The North Face, where she focuses on enhancing Store and Field Leader Teams to promote accountability in business operations. With over 20 years of experience in retail leadership and a background in holistic health, she aims to foster a customer-centric environment that prioritizes relationship building.
Work at North Face
Donna Certo serves as the Senior Manager of People Development at The North Face, a division of VF Corporation, since 2018. In this role, she focuses on developing Store and Field Leader Teams to enhance ownership and accountability within business operations. Her efforts are aimed at fostering a customer-centric environment that prioritizes relationship building and genuine connections. Certo has a proven track record of achieving exceptional results in both customer and employee experience, contributing to the overall success of The North Face.
Education and Expertise
Donna Certo studied Marketing at Niagara University, where she developed a strong foundation in business principles. Additionally, she attended The Institute for Integrative Nutrition, achieving certification as an AADP Board Certified Holistic Health Practitioner. Her education in Holistic Health and Nutrition complements her extensive experience in retail management and people development, allowing her to approach leadership with a well-rounded perspective.
Background in Retail Management
Certo has over 20 years of experience in the retail industry, specializing in transforming the retail experience through effective leadership and strategy. Prior to her current role, she held various positions, including Director of Stores and Regional and District Manager. Notably, she worked at Eastern Mountain Sports as District Manager from 2003 to 2008, where she gained valuable insights into retail operations and team development.
Professional Achievements
Throughout her career, Donna Certo has consistently demonstrated her ability to drive results in customer and employee experience. Her leadership style emphasizes the importance of developing teams that are accountable and engaged in their roles. Her strategic approach to people development has contributed to the success of the organizations she has worked with, particularly in her current position at The North Face.