Donna Elder
About Donna Elder
Donna Elder is a Store Manager at The North Face in Liverpool, where she has worked since 2016. She has a background in retail management, having previously held positions at Phase Eight and WED2B, and is recognized for her leadership and innovative strategies in enhancing customer engagement.
Current Role at The North Face
Donna Elder has been serving as the Store Manager at The North Face since 2016. In this role, she has implemented innovative visual merchandising strategies that have enhanced customer engagement and increased sales. Her leadership has contributed to a positive store environment and improved operational efficiency.
Previous Experience in Retail Management
Before her tenure at The North Face, Donna Elder held various management positions in retail. She worked as a Store Manager at WED2B from 2015 to 2016 in Liverpool, where she focused on enhancing customer experiences. Prior to that, she was a Store Manager at Phase Eight (Fashion and Designs) Ltd. from 2007 to 2010, gaining valuable experience in the fashion retail sector.
Educational Background
Donna Elder studied at Prescot School from 1991 to 1996, completing her secondary education. She furthered her education at Knowsley Community College from 1996 to 1999, where she gained additional skills and knowledge that have supported her career in retail management.
Leadership and Strategy Development
At The North Face, Donna Elder developed and led a successful multi-channel retail strategy that integrated online and in-store experiences. She is recognized for her exceptional team leadership and coaching skills, which have resulted in improved staff performance and customer satisfaction.
Career Progression
Donna Elder's career in retail management includes a role as Deputy Manager from 2010 to 2014, where she gained experience in supporting store operations and team management. Her diverse roles in retail have equipped her with a comprehensive understanding of the industry.