Duarte Sousa
About Duarte Sousa
Duarte Sousa is a Senior Retail Activation Manager with extensive experience in omni-channel marketing across various sectors, including FMCG and retail. He has held key marketing roles at notable companies such as adidas and The North Face, and possesses strong problem-solving skills and a collaborative spirit.
Current Role at The North Face
Duarte Sousa serves as the Senior Retail Activation Manager at The North Face, a VF Company, since 2021. In this role, he is responsible for overseeing retail activation strategies that enhance brand presence and customer engagement. His position is based in Stabio, Ticino, Switzerland, where he applies his extensive experience in omni-channel marketing to drive retail performance.
Previous Experience at adidas
Duarte Sousa has held multiple positions at adidas, contributing to the brand's marketing efforts in various capacities. He worked as the Manager Trade Marketing for Emerging Markets from 2015 to 2018 in the United Arab Emirates. Prior to that, he served as the Account Marketing Manager for the Wholesale Channel from 2010 to 2013 in Portugal. Additionally, he was the Manager Trade Marketing for the Wholesale Channel from 2013 to 2015 in the UAE.
Background in Marketing Roles
Duarte Sousa has a diverse background in marketing across different sectors. He worked as a Product Manager at Ramazzotti for one year in 2007 to 2008. He also held the position of Brand Manager for the Horeca Channel at Sonae Distribuição from 2009 to 2010 in Portugal. His early career included a role as Assistant Brand Manager at Bacardi-Martini Portugal from 2006 to 2007.
Education and Qualifications
Duarte Sousa studied at Instituto Politécnico de Lisboa, where he earned a Licentiate degree in Marketing from 1998 to 2004. He furthered his education by completing an Intensive MBA in Digital Marketing at Instituto Português de Administração e Marketing - Lisboa in 2010. This educational background supports his expertise in omni-channel marketing.
Skills and Professional Attributes
Duarte Sousa possesses strong problem-solving skills and a keen eye for detail, which contribute to his effectiveness in marketing roles. He demonstrates a collaborative spirit, enhancing team efforts in both strategic and operational marketing initiatives. His experience spans over a decade in omni-channel marketing across FMCG, HORECA, and retail sectors.