Emma Pearson Pope
About Emma Pearson Pope
Emma Pearson Pope serves as the Senior Marketing professional at The North Face, bringing extensive experience in business development and marketing within the sporting and outdoor goods industry. Her previous roles at adidas included various leadership positions in brand activation and communications over a span of more than a decade.
Work at The North Face
Emma Pearson Pope has been serving as Senior Marketing at The North Face, a VF Company, since 2018. In this role, she focuses on developing and implementing marketing strategies that align with the brand's objectives. Her experience in the sporting and outdoor goods industry contributes to her effectiveness in this position.
Previous Experience at adidas
Prior to her current role, Emma held various positions at adidas from 2005 to 2018. She began as Senior Retail Marketing Manager, then progressed to Senior Brand Communications Manager, and later served as Strategic Account Marketing Manager. Her last position at adidas was Director Brand Activation for Western Europe within the JD Group. This extensive experience in brand activation and marketing management has shaped her professional expertise.
Education and Expertise
Emma studied at London Guildhall University, where she earned a BA HONS in European Business Systems (French) from 1992 to 1995. Her educational background complements her professional skills, which include digital strategy, market planning, trend analysis, and advertising within the sporting and outdoor goods sector.
Background in Business Development
Emma has a significant background in business development, which has been a key aspect of her career. Her roles at adidas and The North Face have involved strategic planning and execution, contributing to her understanding of market dynamics and consumer behavior in the sporting goods industry.