Erin Howdyshell
About Erin Howdyshell
Erin Howdyshell is a Senior Sales Manager at The North Face, where she has worked since 2017. She has extensive experience in sales and buying roles across various companies, managing significant sales volumes and developing strategies for key accounts.
Current Role at The North Face
Erin Howdyshell serves as a Senior Sales Manager at The North Face, a position she has held since 2017. In this role, she is responsible for managing sales strategies and operations, focusing on maximizing revenue and market presence. Erin collaborates with marketing teams to prioritize spending on key brand initiatives, technology stories, and product launches. She maintains a strategic partnership with TNF's largest global customer, ensuring alignment on business objectives and sales performance.
Previous Experience in Retail Management
Erin Howdyshell has extensive experience in retail management, having worked in various roles prior to her current position. She was a Manager for the Ladies Belt and Scarf Business at Fantas Eyes Inc from 2010 to 2013, where she managed a sales volume of $100 million annually for a key account. Additionally, she held positions at lucy activewear as a Key Account Sales Representative from 2014 to 2017, and at Dick's Sporting Goods as an Assistant Buyer from 2004 to 2007.
Education and Qualifications
Erin Howdyshell earned a Bachelor's degree in Marketing and Communications from the University of Dayton, where she studied from 1999 to 2003. This educational background has equipped her with the skills necessary for her roles in sales management and retail buying, contributing to her strategic approach in the industry.
Sales Strategy and Performance
In her role at The North Face, Erin Howdyshell has successfully strategized a seasonal sales growth of $15 million in Fall 2019. She analyzes a business worth $125 million at retail to develop future strategies and influence purchasing decisions. Her ability to work cross-functionally allows her to build recommended assortments and develop exclusive products for a 700-door retail chain.
Career Progression in Buying and Merchandising
Erin Howdyshell has a solid foundation in buying and merchandising, having worked in various assistant buyer roles early in her career. She was an Assistant Buyer at The Bon-Ton Stores, Inc. for six months in 2004, followed by positions at Elder-Beerman and Ross Stores, Inc. as an Assistant Buyer for different product categories. This diverse experience has contributed to her expertise in managing complex retail relationships and driving sales growth.