Finn Roantree
About Finn Roantree
Finn Roantree is a Media Manager for EMEA at The North Face, a VF Company, with a background in strategic communications and planning. He has held various roles at PHD and Carat, contributing to his expertise in media management since 2021.
Current Role at The North Face
Finn Roantree serves as the Media Manager for EMEA at The North Face, a VF Company, since 2021. In this role, he is responsible for overseeing media strategies and campaigns across the Europe, Middle East, and Africa regions. His position involves collaborating with various teams to enhance brand visibility and engagement within the outdoor apparel market. Based in Lugano, Ticino, Switzerland, he continues to contribute to the company's growth and market presence.
Previous Experience at PHD
Finn Roantree has held multiple roles at PHD, starting as a Global Strategist from 2017 to 2019, where he developed and executed strategic media plans. He then advanced to the position of Associate Planning Director from 2019 to 2021, focusing on media planning and client relations. His tenure at PHD was marked by a commitment to delivering effective media solutions in a competitive landscape.
Career at Carat
Finn Roantree worked at Carat in various capacities between 2013 and 2017. He began as a Comms Planning Assistant for 11 months, then progressed to Comms Planning Executive for one year. In 2016, he took on the role of Comms Planning Manager, where he managed communication strategies for clients. His experience at Carat provided him with a strong foundation in media planning and strategy development.
Educational Background
Finn Roantree attended Cardiff Metropolitan University from 2010 to 2013, where he studied Cultural Studies/Critical Theory and Analysis. He achieved a degree in Media Studies with Visual Culture. This educational background equipped him with critical analytical skills and a deep understanding of media dynamics, which he has applied throughout his career in media management.
Early Career at size?
Before entering the media industry, Finn Roantree worked as a Visual Merchandiser at size? from 2009 to 2013. This role involved creating visually appealing displays and managing product presentation in retail environments. His experience in visual merchandising contributed to his understanding of brand representation and consumer engagement.