Giulia Cairoli
About Giulia Cairoli
Giulia Cairoli is a Digital Content & Loyalty Specialist currently employed at The North Face, a VF Company, where she has worked since 2019. She has a diverse background in digital marketing and e-commerce, with previous roles at companies such as lastminute.com, Pirelli, and Wisibility.
Current Role at The North Face
Giulia Cairoli serves as a Digital Content & Loyalty Specialist at The North Face, a VF Company, since 2019. In this role, she focuses on enhancing customer engagement and loyalty through digital content strategies. Her work is based in Stabio, Canton Ticino, Svizzera, where she has been contributing to the brand's digital initiatives for five years.
Previous Experience in Digital Marketing
Prior to her current position, Giulia worked at lastminute.com as a Digital Marketing Specialist (SEM) for eight months in 2018. She also held a role as an E-commerce & Digital Content Specialist at The North Face from 2018 to 2019. Additionally, she completed a Digital Marketing (Retail) & E-commerce internship at Pirelli in 2017, and a Digital Marketing internship at Wisibility from 2016 to 2017.
Educational Background
Giulia Cairoli studied at Liceo linguistico S.M. Legnani, where she achieved a Foreign Languages High School diploma with a score of 81/100 from 2007 to 2012. She then attended Università Cattolica del Sacro Cuore, earning a Bachelor's degree in Language Sciences from 2012 to 2015. Giulia furthered her education at Università Bocconi, where she completed a Master's in Marketing and Communication (MiMeC) in 2017.
Internships and Early Career
Giulia's early career included an internship as a Press Office and PR Assistant at Atout France in 2014. She also gained experience in project management at lastminute.com for four months in 2017. These roles provided her with foundational skills in marketing and communications, contributing to her subsequent positions in digital marketing.