Giulia Cortelazzi
About Giulia Cortelazzi
Giulia Cortelazzi is a Senior Countries Marketing Manager at The North Face, a VF Company, where she has worked since 2021. She has extensive experience in marketing roles across various positions within the company and holds degrees in International Business and Marketing.
Current Role at The North Face
Giulia Cortelazzi currently serves as the Senior Countries Marketing Manager at The North Face, a VF Company. She has held this position since 2021 at the EMEA headquarters located in Stabio, Ticino, Switzerland. In her role, she manages a team of over 10 remote marketing leads across the EMEA region. Her focus includes strengthening brand health metrics and improving marketing return on investment (MROI) results, as well as increasing sell-through rates to establish the brand as a favored partner in each market.
Previous Experience at The North Face
Giulia Cortelazzi has an extensive history with The North Face, having held multiple positions since 2011. She worked as a Junior Wholesale Marketing Manager from 2011 to 2014, followed by a role as Retail Experience Marketing Manager from 2014 to 2015. She then served as Brand Marketing Manager from 2015 to 2019 and later as Senior Brand & Sport Marketing Manager from 2019 to 2021. Each of these roles contributed to her comprehensive understanding of brand marketing strategies within the EMEA region.
Consulting Experience at Alessi
Before her tenure at The North Face, Giulia Cortelazzi worked as a Consumer Insight Consultant at Alessi for four months in 2011. This role took place at Alessi's Global Headquarters in Omegna, Italy. Her experience in consumer insights provided her with valuable skills in understanding market trends and consumer behavior, which she later applied in her marketing roles.
Educational Background
Giulia Cortelazzi has a strong educational background in business and marketing. She studied at Università Cattolica del Sacro Cuore, where she earned a Bachelor of Arts in International Business from 2006 to 2009. She then attended USI Università della Svizzera italiana, achieving a Master of Science in Marketing from 2009 to 2011. Additionally, she studied as an exchange student at Universidad CEU San Pablo, focusing on International Business Administration for one year from 2008 to 2009.