Hu Hao
About Hu Hao
Hu Hao serves as the Senior Manager of Sports Marketing at The North Face, where he plays a vital role in brand building through consumer events in mainland China. He manages sponsorships across various outdoor sports and collaborates with global teams to ensure effective brand communication.
Current Role at The North Face
Hu Hao serves as the Senior Manager of Sports Marketing at The North Face, a position he has held since 2015. In this role, he plays a significant part in brand building through consumer brand experience events in mainland China. He oversees the China and AP Athlete Team and Expedition Program, managing sponsorships and partnerships across various outdoor sporting categories including climbing, mountaineering, endurance running, and snow sports. His responsibilities include leading major brand experience events such as TNF100, Outdoor Festival, FreeRide Challenge, and TNF Caravan Road Show.
Previous Experience at The North Face
Before his current position, Hu Hao worked as the Sports Marketing Manager for The North Face from 2013 to 2015 in Greenwood Village, Colorado. During this time, he contributed to the brand's marketing strategies and initiatives, focusing on enhancing the brand's presence and engagement within the outdoor sports community.
Collaboration with Global Teams
In his current role, Hu Hao collaborates closely with global sports marketing teams based in the US and EMEA. This collaboration is essential for ensuring that The North Face's marketing strategies align with global brand objectives while catering to the specific needs of the Asian Pacific market.
Integrated Marketing Approach
Hu Hao operates within an integrated marketing framework at The North Face, working alongside various disciplines including marketing, sales, product RDD, and direct-to-consumer (DTC) initiatives. This approach allows for a cohesive strategy in delivering an authentic outdoor image and message in brand communications, utilizing both traditional and digital media.