Jacob Wighton
About Jacob Wighton
Jacob Wighton is a Digital & Marketing Coordinator currently working at The North Face in Sydney, Australia. He has a diverse background in digital marketing, sales, and customer service, with previous roles at News Xtend and Cancer Council NSW, and holds a Master's degree in Marketing from the University of Technology Sydney.
Current Role at The North Face
Jacob Wighton currently serves as the Digital & Marketing Coordinator at The North Face, a VF Company, since 2021. In this role, he is responsible for overseeing digital marketing initiatives and coordinating marketing strategies to enhance brand visibility and engagement. His experience within the company allows him to leverage a deep understanding of the brand's values and marketing strategies.
Previous Experience in Digital Marketing
Before his current position, Jacob worked as a Senior Digital Campaign Coordinator at News Xtend in 2021 for nine months. This role involved managing digital campaigns and optimizing online marketing efforts. He also gained valuable experience as a Marketing Intern at KyperX in 2018, where he contributed to marketing projects for two months.
Educational Background in Marketing
Jacob studied at the University of Wollongong from 2011 to 2015, earning his undergraduate degree. He furthered his education by pursuing a Master's degree in Marketing at the University of Technology Sydney, where he has focused on digital marketing since 2017. This academic background has equipped him with the knowledge and skills necessary for his roles in marketing.
Diverse Work History
Jacob has a diverse work history that includes various roles in the retail and marketing sectors. He worked at The North Face in multiple capacities, including Retail Assistant and Marketing Communications Coordinator, from 2017 to 2020. Additionally, he served as a Store Manager at Mountain Designs from 2015 to 2017 and held a position as an HR Intern at Cancer Council NSW from 2014 to 2015.
Skills and Expertise
Jacob possesses a comprehensive skill set that includes social media management, email marketing, public relations, sales, and customer service. His expertise in socially responsible business practices aligns with his passion for promoting healthy lifestyles. His strong background in the outdoor industry complements his marketing role at The North Face.