Jaime Hernandez
About Jaime Hernandez
Jaime Hernandez serves as the Store Manager at The North Face in Cabazon, California, a position he has held since 2018. He has extensive experience in retail management, specializing in visual merchandising and team building, with a proven track record of achieving sales growth even during challenging market conditions.
Work at The North Face
Jaime Hernandez has served as Store Manager at The North Face, a VF Company, since 2018. In this role, he has been responsible for overseeing store operations in Cabazon, California, for six years. His leadership has resulted in maintaining 5% comps across key performance indicator (KPI) categories year to date. Prior to his current position, he worked as Interim Store Manager from 2017 to 2018, further solidifying his experience within the company.
Previous Retail Experience
Jaime Hernandez has a diverse background in retail management. He worked at Michael Kors as Lead Cashier from 2013 to 2015 and at White House Black Market as Visual Merchandising Manager from 2014 to 2017. Additionally, he held a managerial position at Coach from 2015 to 2017. His experience also includes eight years as Front End Manager at The Home Depot from 2005 to 2013, where he gained insights into managing both low and high-volume stores.
Education and Expertise
Jaime Hernandez completed his education at Fontana High School, where he studied General Studies, Sales, and Marketing, earning a diploma from 1997 to 2001. His expertise includes visual merchandising and product placement, which have been pivotal in contributing to store success. Hernandez also emphasizes networking, recruiting, and hiring to build effective teams within the retail environment.
Sales Achievements
During his tenure at The North Face, Jaime Hernandez achieved a 25% increase in sales targets despite facing challenges due to negative traffic during the pandemic. This accomplishment highlights his ability to drive sales and adapt to changing market conditions.