Jasmine Dean
About Jasmine Dean
Jasmine Dean is a Senior Merchandiser at The North Face, where she has worked since 2020. She specializes in planning seasonal sales strategies and enhancing customer engagement through data analysis and collaboration.
Work at The North Face
Jasmine Dean has been serving as a Senior Merchandiser at The North Face, a VF Company, since 2020. In this role, she plays a crucial part in planning and implementing seasonal sales strategies. Her responsibilities include creating gated experiences for early member access, which enhances customer engagement. Prior to her current position, she worked as an E-commerce Site Merchandiser from 2017 to 2020 and as an Assistant Buyer from 2016 to 2017. This extensive experience at The North Face has allowed her to develop a deep understanding of the brand and its customer base.
Education and Expertise
Jasmine Dean studied at the Fashion Institute of Design & Merchandising, where she earned an Associate of Arts (A.A.) degree in Marketing from 2012 to 2014. Her educational background has equipped her with the skills necessary for her roles in merchandising and marketing. She specializes in setting up and analyzing A/B tests to improve customer engagement and optimize site capabilities, demonstrating her expertise in data-driven decision-making.
Background in Retail
Jasmine Dean has a diverse background in retail and merchandising. Before joining The North Face, she worked at Saks Fifth Avenue as a Sales Associate from 2013 to 2014. She also gained experience as a Reunderwriting Intern at YapStone from 2015 to 2016. Her varied roles have contributed to her understanding of customer behavior and sales performance, which she applies in her current position.
Customer Engagement Strategies
In her role as Senior Merchandiser, Jasmine Dean regularly analyzes customer behavior and site metrics. She develops strategies to enhance sales performance and improve the overall customer experience. Her work includes creating 'shop the look' experiences that align with brand campaigns and seasonal trends. Additionally, she collaborates with cross-functional teams to enhance product navigation, search, and content on the website.