Jason Tew
About Jason Tew
Jason Tew is a Senior Ecommerce Coordinator at The North Face, where he manages vendor relationships and oversees site functionality for ADA compliance. He has extensive experience in e-commerce and graphic design, having worked with various companies including TaylorMade-adidas Golf Company and Getty Images.
Current Role at The North Face
Jason Tew serves as the Senior Ecommerce Coordinator at The North Face, a VF Company, since 2020. In this role, he acts as the primary liaison between The North Face and various vendors, including PowerReviews, Narvar, Brandify, and Klarna. He oversees site functionality to ensure compliance with the Americans with Disabilities Act (ADA) and manages the promotional code program to support e-commerce sales goals and drive loyalty membership. Tew has also led the implementation of new features aimed at increasing time on site, conversion rates, and average order value.
Previous Experience in Ecommerce and Merchandising
Before joining The North Face, Jason Tew worked at TaylorMade-adidas Golf Company as a Merchandiser and Content Coordinator from 2015 to 2018. He also held the position of Ecommerce Merchandiser at Eagle Creek, a VF Company, from 2018 to 2020. His responsibilities included supporting the re-platforming of all site experiences and directing Business Acceptance Validation through sprint releases and JIRA ticket validation. These roles provided him with extensive experience in ecommerce and merchandising.
Graphic Design and Creative Background
Jason Tew has a background in graphic design, having worked as a Freelance Graphic Designer at Aquent from 2015 to 2016 and at Tew Design from 2011 to 2020. He also served as a Graphic Designer at FOX Sports for eight months in 2014 and worked as a Photo Editor at Getty Images from 2013 to 2016. His creative experience complements his ecommerce expertise, allowing him to contribute effectively to visual merchandising and content strategies.
Educational Background
Jason Tew studied at Metropolitan State College of Denver, where he achieved a degree in Business, Management, Marketing, and Related Support Services from 2006 to 2009. He also attended Community College of Denver, earning a degree in Graphic Design from 2009 to 2011. His educational background provides a solid foundation in both business and design, equipping him with the skills necessary for his roles in ecommerce and merchandising.
Collaboration and Strategic Initiatives
At The North Face, Jason Tew collaborates with ecommerce, retail, and sales teams to execute omnichannel fulfillment services, such as Buy Online, Pick Up In Store (BOPIS). He implements analytical data to develop roadmaps for site enhancements, focusing on streamlining the consumer journey and creating a frictionless user flow. His strategic initiatives aim to improve overall customer experience and drive sales performance.