Jennifer Mohammed (She/Her)

Jennifer Mohammed (She/Her)

Dtc Planning, Buying & Allocation Director @ North

About Jennifer Mohammed (She/Her)

Jennifer Mohammed serves as the DTC Planning, Buying & Allocation Director at The North Face, a VF Company, where she has worked since 2019. She has extensive experience in merchandising and planning, having held various roles at companies such as PUMA Group and Arcadia Group Ltd.

Current Role at The North Face

Jennifer Mohammed serves as the DTC Planning, Buying & Allocation Director at The North Face, a subsidiary of VF Corporation. She has held this position since 2019, contributing to the company's strategic planning and allocation processes in Switzerland. Her role involves overseeing direct-to-consumer operations, ensuring effective inventory management, and optimizing product availability to enhance customer experience.

Previous Experience at PUMA Group

Jennifer Mohammed has extensive experience with PUMA Group, where she worked in various capacities over a span of four years. She was the Regional Retail Planning Manager from 2013 to 2015 in Salzburg, Austria, and later served as the Regional Retail Merchandising and Planning Manager for one year in Austria from 2015 to 2016. Additionally, she held the position of Senior Manager Global Retail Outlets Merchandising from 2016 to 2018 in Nürnberg, Germany.

Career Background in Merchandising

Jennifer Mohammed's career in merchandising began in 2006 at Arcadia Group Ltd, where she worked as an Assistant Merchandiser for three years. She progressed to roles such as Junior Merchandiser and eCommerce Merchandiser within the same company. Her experience also includes positions at Jaeger and Guess Europe Sagl, where she focused on merchandise planning for women's and men's collections.

Education and Expertise

While specific educational details are not provided, Jennifer Mohammed's extensive career in merchandising and planning across various international brands indicates a strong foundation in retail management and strategic planning. Her expertise encompasses direct-to-consumer strategies, inventory management, and retail merchandising, making her a knowledgeable leader in the field.

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