Joanne Lawlor
About Joanne Lawlor
Joanne Lawlor is a seasoned visual merchandiser and digital marketing professional with extensive experience in the retail sector, currently working for multiple brands under VF Company and Mizenhead Enterprises Limited. She holds degrees in Business, European Studies, and Digital Communication from University College Cork and Griffith College Cork.
Current Work at Vans
Joanne Lawlor has been working as a Visual Merchandiser for Vans, a VF Company, since 2015. In this role, she focuses on franchise operations, utilizing her expertise in visual merchandising to enhance brand presence and customer experience. Her responsibilities include designing store layouts and displays that align with brand guidelines, ensuring that the visual presentation is appealing and effective in driving sales.
Current Work at The North Face
Since 2015, Joanne Lawlor has also held the position of Visual Merchandiser for The North Face, another VF Company. Her role involves creating visually engaging displays that reflect the brand's identity and values. She plays a key part in the franchise's merchandising strategy, contributing to the overall aesthetic and functionality of the retail environment.
Current Work at Mizenhead Enterprises Limited
Joanne Lawlor has been with Mizenhead Enterprises Limited since 2000, where she serves as the Visual and Digital Merchandising Manager. In this capacity, she oversees various aspects of merchandising, including the management of e-commerce strategies and visual presentation. Additionally, she has taken on the role of Head of Ecommerce Merchandising since 2013, focusing on enhancing online retail performance.
Education and Expertise
Joanne Lawlor studied at University College Cork, where she earned degrees in Business, Management, Marketing, and Related Support Services, as well as European Studies/Civilization. She furthered her education at Griffith College Cork, obtaining a qualification in Digital Communication and Media/Multimedia. Additionally, she holds a Diploma in Digital Marketing Strategy, which complements her extensive experience in visual merchandising and digital marketing.
Professional Experience and Projects
Joanne Lawlor has a diverse professional background, including her previous role as a Wholesale Account Manager at Marc O'Polo AG from 2015 to 2018. She has been involved in significant projects, such as the launch of two online e-commerce stores for Mizenhead Enterprises Limited and the implementation of e-receipts in Timberland stores nationwide. Her experience also includes setting up showrooms and brand conferences for various brands, showcasing her comprehensive skill set in merchandising.