Jon Torres
About Jon Torres
Jon Torres serves as the Global Content Manager for Sports Marketing at The North Face, where he has played a key role in developing the company's global sports marketing content strategy. He has a diverse background in marketing and content management, with previous positions at various companies including Red Bull and Burton Snowboards.
Current Role at The North Face
Jon Torres serves as the Global Content Manager for Sports Marketing at The North Face, a VF Company. He has held this position since 2020, contributing to the development and execution of content strategies that engage athletes, partners, and events on a global scale. His role emphasizes collaboration and aims to enhance the brand's presence in the sports marketing sector.
Previous Experience at The North Face
Prior to his current role, Jon Torres worked at The North Face in various capacities. He was the Global Marketing Operations Manager for four months in 2020 and served as the Content Integration Manager in Brand Marketing for 11 months from 2018 to 2019. Additionally, he worked as a Content Coordinator in Brand Marketing for two years from 2016 to 2018, where he focused on integrating content across multiple platforms.
Education and Expertise
Jon Torres earned a Bachelor's degree in Psychology from the University of Colorado Boulder, where he studied from 2006 to 2010. His educational background provides him with insights into consumer behavior, which he applies in his marketing strategies. This foundation supports his expertise in content management and sports marketing.
Diverse Work History
Jon Torres has a diverse professional background, having worked in various roles across different companies. He was a Sales Associate at Specialty Sports Venture for one year and served as a We Live Forum Crew Member at The Program for the same duration. His experience also includes roles at Red Bull as an Event Logistics coordinator and at Burton Snowboards as a Brand Representative, where he gained valuable industry insights.
Contributions to Content Strategy
In his role as Global Content Manager, Jon Torres has been instrumental in shaping the global sports marketing content strategy at The North Face. He focuses on the success of team members and partners, ensuring that content initiatives align with the brand's objectives and resonate with its audience.