Jose Pablo Lara
About Jose Pablo Lara
Jose Pablo Lara is a Marketing Communications Coordinator at The North Face, where he has worked since 2019. He has a diverse background in marketing and project management, with previous roles at Reebok and Team Sports LAT, and holds multiple degrees in business and sports management.
Current Role at The North Face
Jose Pablo Lara serves as the Marketing Communications Coordinator at The North Face, a VF Company, since 2019. In this role, he oversees brand and digital campaign executions specifically tailored for the Mexican market. He is part of the Integrated Marketing Communications team and plays a significant role in managing public relations and relationships with The North Face Athletes and Ambassadors in Mexico. Additionally, he contributed to the launch of The North Face's E-Commerce website in Mexico.
Previous Experience at Reebok
Jose Pablo Lara worked at Reebok in various capacities. He served as the Retail Marketing Manager from 2017 to 2018 for one year in the Mexico City Area. Following this role, he was the Sports Marketing and PR Manager for seven months in 2018. His experience at Reebok contributed to his understanding of marketing strategies within the sports industry.
Career Progression at Team Sports LAT
Jose Pablo Lara began his career at Team Sports LAT, where he held multiple positions. He started as a Junior Sales Executive in 2016 for three months, then transitioned to Project Manager for five months in 2017. These roles provided him with foundational experience in sales and project management within the sports sector.
Educational Background in Business and Sports Management
Jose Pablo Lara has an extensive educational background. He achieved a Master's Degree in Sports Management from Universitat Pompeu Fabra from 2015 to 2016. He also studied International Business Affairs at The Washington Center for Internships and Academic Seminars in 2013, where he scored 88/100. Additionally, he holds a Bachelor's Degree in International Business from Tecnológico de Monterrey, completed from 2010 to 2014, and participated in an International Business Exchange Program at Boston University in 2012-2013.
Internship Experience in Football Operations
In 2013, Jose Pablo Lara gained practical experience as a Football Operations Intern at Chivas USA for two months in the Greater Los Angeles Area. This internship provided him with insights into the operational aspects of football organizations and contributed to his professional development in the sports industry.