Karen Lu
About Karen Lu
Karen Lu serves as the Head of Marketing at The North Face, a VF Company, where she has worked since 2017. With a background in marketing management and product management across various companies, she has successfully led significant campaigns and community-building initiatives in Taiwan.
Current Role at The North Face
Currently, Karen Lu serves as the Head of Marketing at The North Face, a VF Company, since 2017. In this role, she is responsible for driving marketing strategies that enhance brand engagement and consumer interaction. Her leadership has focused on building a new athletes and training community in Taiwan, utilizing limited resources to achieve significant results.
Previous Experience in Marketing
Karen Lu has extensive experience in marketing across various companies. She worked as a Product Manager at Uni-President Cor. Ltd. from 2004 to 2006, followed by a position as Trade Marketing at 羅技 from 2006 to 2009. She then served as Marketing Communications Manager at 微星科技股份有限公司 from 2009 to 2011, and as Marketing Manager at 皇家飛利浦電子公司 from 2011 to 2017. This diverse background has contributed to her expertise in the field.
Education and Academic Background
Karen Lu holds a Bachelor's degree from 國立臺灣大學, where she studied from 1998 to 2002. She furthered her education by obtaining a Master's degree in International Business from 國立成功大學, completing her studies from 2002 to 2004. This academic foundation has supported her career in marketing.
Key Projects and Initiatives
During her career, Karen Lu has led significant projects, including the launch of the first TNF100 race in Taiwan, marking a milestone for The North Face brand in the region. Additionally, she successfully executed the KAZUKI collection launch and the Mastermind campaign, which contributed to innovative marketing strategies for the brand.
Marketing Philosophy and Approach
Karen Lu is known for her unique approach to brand marketing, focusing on driving authentic consumer movements both on and off the mountain. Her strategies emphasize genuine engagement with consumers, which has been a key aspect of her work at The North Face.