Katie Collins
About Katie Collins
Katie Collins is an E Commerce Digital Content Coordinator and Youth Digital Merchandiser at The North Face, where she has worked since 2022. She holds degrees in Digital Retailing and Merchandising from the University of North Texas and has experience in site content audits and product analysis.
Current Role at The North Face
Katie Collins serves as the E Commerce Digital Content Coordinator and Youth Digital Merchandiser at The North Face, a VF Company, since 2022. In this role, she is responsible for maintaining site integrity across all categories through site content, product detail page, and filter audits. She utilizes Bloomreach analytic software to establish category rankings and conducts daily site reviews. Additionally, she leads the support ticket process and tracking for Bloomreach, Salsify, and PCM.
Previous Experience in E Commerce
Prior to her current position, Katie worked at The North Face as an ECommerce Digital Content Coordinator from 2021 to 2022. During this six-month tenure, she implemented a biweekly cadence for collecting and submitting product updates to the photo team. She also held a position as a Business Analyst at Meijer from 2019 to 2020, where she delivered reports on product updates and website consumer interaction during weekly cross-department meetings.
Education and Expertise
Katie Collins studied at the University of North Texas from 2015 to 2018, earning degrees in Digital Retailing and Merchandising. Her education provided her with a foundation in digital commerce and merchandising strategies, which she applies in her current role in eCommerce. The skills acquired during her studies contribute to her ability to analyze site performance and manage digital content effectively.
Internship Experience at Texas Fashion Collection
In 2018, Katie Collins completed a two-month internship at the Texas Fashion Collection as a Curatorial and Collections Management Intern. This experience allowed her to gain practical knowledge in fashion curation and collections management, further enhancing her understanding of the retail and merchandising landscape.