Katie Ratchuk
About Katie Ratchuk
Katie Ratchuk is an Account Marketing Manager at The North Face, where she has worked since 2018. She manages marketing partnerships in the Rocky Mountain and West regions and has a background in Business Administration and Marketing from Alfred University.
Work at The North Face
Katie Ratchuk has been serving as the Account Marketing Manager at The North Face, a VF Company, since 2018. In this role, she manages marketing partnerships for specialty and national accounts in the Rocky Mountain and West regions, including notable clients such as Vail Resorts Retail and Alterra. Her responsibilities include developing and executing marketing plans for over 25 specialty brand partners, ensuring that brand stories resonate with local markets and customer demographics. Ratchuk oversees the marketing budget, which involves program development, budget allocation, and execution.
Education and Expertise
Katie Ratchuk earned a Bachelor of Science (B.S.) degree in Business Administration with a focus on Marketing from Alfred University. She studied there from 2000 to 2004, completing her degree in four years. This educational background has equipped her with the foundational knowledge and skills necessary for her career in marketing management.
Background in Global Business Development
Before her tenure at The North Face, Katie Ratchuk worked at New Era Cap as a Global Business Development professional. She held this position for 11 months in 2011 and 2012 in Buffalo, NY. During this time, she gained experience in business development, which has contributed to her current role in managing marketing partnerships and strategies.
Strategic Relationship Management
In her current position, Katie Ratchuk has developed relationships with international counterparts to enhance collaboration on strategy building. She focuses on managing efficiencies and streamlining communication flow between teams. Additionally, she acts as a liaison between sales and brand teams, analyzing sales data and customer engagement to formulate plans aimed at business growth.