Katie Stover
About Katie Stover
Katie Stover is an Account Marketing Manager at The North Face, where she has worked since 2019. With extensive experience in marketing partnerships and a background in apparel merchandising, she has held various roles at notable companies including ban.do, ASICS America, TOMS, and Under Armour.
Current Role at The North Face
Katie Stover serves as the Account Marketing Manager at The North Face, a VF Company, since 2019. In this role, she is responsible for managing marketing partnerships with major retail and e-commerce partners, including REI, Nordstrom, Amazon, and Zappos. Stover leads the strategic planning of integrated Wholesale Brand Marketing, ensuring alignment with the brand roadmap for key department store and lifestyle accounts. She focuses on delivering high-quality results on time and within budget.
Previous Experience in Marketing
Stover has held various marketing positions prior to her current role. She worked at ban.do as Marketing Director from 2016 to 2018, where she contributed to brand strategy and marketing initiatives. Before that, she was the Marketing Manager for Brand Experience at TOMS from 2010 to 2015. Stover also served as Assistant Marketing Manager for Retail Branding at ASICS America from 2009 to 2010 and worked as a Retail Marketing Visual Merchandiser at Under Armour from 2007 to 2009.
Education and Academic Background
Katie Stover studied at Colorado State University, where she earned a Bachelor of Science degree in Apparel Merchandising. Her education has provided her with a solid foundation in marketing principles and the retail industry, which she has applied throughout her career.
Internship Experience
Stover began her career with a Public Relations Internship at Bloomingdale's in 2005, where she gained valuable experience in the retail environment. This internship contributed to her understanding of marketing and public relations within the fashion industry.
Expertise in Wholesale Marketplace
Stover possesses a deep understanding of the US wholesale marketplace. Her expertise has enabled her to contribute to successful seasonal marketing plans that enhance traffic and sell-through for various brands. She ensures that marketing projects are completed efficiently while maintaining high standards.