Kelly O'brien
About Kelly O'brien
Kelly O'Brien is a Digital Personalization Manager at The North Face, with extensive experience in digital marketing and e-commerce. She has previously held roles at Dish Network, Sling TV, and Alterra Mountain Company, and possesses strong skills in website content management and search engine optimization.
Current Role at The North Face
Kelly O'Brien serves as the Digital Personalization Manager at The North Face, a VF Company, since 2022. In this role, she focuses on enhancing digital experiences through data-informed decisions. She utilizes site analytics to inform her digital marketing strategies, ensuring that customer engagement is optimized. Her expertise in A/B testing and optimization is integral to her responsibilities, allowing her to refine digital personalization efforts effectively.
Previous Experience in Digital Marketing
Prior to her current position, Kelly O'Brien held several roles in digital marketing. She worked at The North Face as a Senior A/B Testing Coordinator from 2020 to 2022, where she contributed to marketing optimization strategies. Before that, she was employed at Sling TV as a Sr. E-Commerce Marketing Specialist from 2018 to 2020, and as an E-Commerce Marketing Specialist from 2017 to 2018. Her early experience includes a marketing internship at Dish Network in 2016.
Educational Background
Kelly O'Brien earned two degrees from the University of Missouri-Columbia. She completed a Bachelor of Science (B.S.) in International Business with an emphasis on Marketing and a minor in Textile and Apparel Management from 2013 to 2017. Additionally, she obtained a Bachelor of Arts (B.A.) in International Studies during the same period. She also participated in a Study Abroad program at Universidad de Sevilla, focusing on language and culture.
Skills in Digital Optimization
Kelly O'Brien possesses skills in website content management and search engine optimization (SEO). These skills enhance her ability to improve digital experiences for users. Her strong capability to work cross-functionally allows her to collaborate effectively with various teams to achieve digital marketing goals. Her analytical skills are further supported by her personal interest in strategic board games, which reflects her strategic thinking.
Work Experience in Retail and Customer Service
In addition to her marketing roles, Kelly O'Brien has experience in retail and customer service. She worked as a Retail Sales Associate at Gap Inc./Gap from 2014 to 2017, where she gained valuable insights into customer engagement and sales strategies. She also served as a Residence Hall Desk Attendant at the University of Missouri from 2014 to 2017, providing her with experience in customer service and administrative tasks.