Ken Taylor
About Ken Taylor
Ken Taylor serves as the Senior Sales Director for Outdoor at The North Face, where he leverages his extensive experience in brand marketing and sales to enhance consumer engagement. With a career spanning over two decades in various leadership roles, he has a proven track record of driving growth and fostering collaboration within teams.
Work at The North Face
Ken Taylor serves as the Senior Sales Director, Outdoor at The North Face, a VF Company, since 2022. Based in Denver, Colorado, he focuses on enhancing consumer engagement through a deep understanding of brand and consumer subtleties. His role involves applying strategic changes and restraint to improve consumer interactions with the brand.
Previous Experience in Sales and Marketing
Prior to his current position, Ken Taylor held several significant roles in sales and marketing. He worked as the Director of Sales, U.S. at Saucony from 2017 to 2022, where he was instrumental in driving sales strategies. Before that, he served as the Marketing/Brand Director for Red Wing Heritage from 2015 to 2017 and as the International Marketing Director for Hush Puppies at Wolverine Worldwide from 2010 to 2015. His diverse experience spans various aspects of brand management and sales.
Educational Background
Ken Taylor holds a Bachelor of Business Administration (BBA) in Marketing from Davenport University, where he studied from 2005 to 2008. He furthered his education with a Master's Degree in Design and Innovation Management from Kendall College of Art and Design in 2014. Additionally, he earned an Associate of Arts and Sciences (A.A.S.) in Mechanical Drafting CAD from Grand Rapids Community College between 2002 and 2004.
Achievements in Sales Growth
Throughout his career, Ken Taylor has achieved notable success in driving sales growth. He has been credited with over 50% year-over-year wholesale growth and adding $1 million in e-commerce revenue through strategic brand marketing and sales initiatives. His ability to thrive in both chaotic and structured environments has contributed to his effectiveness in achieving results.
Skills and Expertise
Ken Taylor possesses a unique ability to balance creativity with results-driven strategies. He is known for inspiring collaboration among stakeholders and motivating teams to support ideas that benefit the brand and consumers. His background in product design engineering and mechanical design informs his approach to marketing and sales, allowing him to integrate technical insights into strategic initiatives.