Landon Bassett
About Landon Bassett
Landon Bassett serves as the Director of Content at The North Face, a position he has held since 2017. He has extensive experience in brand management and marketing, with previous roles at The North Face and Factory Design Labs.
Current Role at The North Face
Landon Bassett has served as the Director of Content at The North Face since 2017. In this role, he is responsible for overseeing content strategy and execution, ensuring alignment with the brand's objectives. His tenure in this position has contributed to the company's efforts in enhancing brand visibility and engagement within the outdoor apparel market. The North Face is headquartered in Alameda, CA, where Bassett continues to lead content initiatives.
Previous Experience at The North Face
Before becoming the Director of Content, Landon Bassett held several positions at The North Face. He worked as a Senior Brand Manager from 2014 to 2015 and as a Senior Brand Content Manager from 2015 to 2017. Additionally, he served as the Brand Manager for Outdoor from 2010 to 2013. These roles allowed him to develop a deep understanding of brand management and content creation within the outdoor industry.
Experience at Factory Design Labs
Landon Bassett's career includes significant experience at Factory Design Labs. He started as an Account Coordinator from 2006 to 2007, then progressed to Senior Account Manager from 2009 to 2010. He also worked as an Account Manager from 2008 to 2009. These positions provided him with a foundation in account management and client relations, contributing to his skills in brand strategy.
Education and Marketing Expertise
Landon Bassett earned a Bachelor of Science (BS) in Marketing from the University of Utah, where he studied from 1999 to 2003. This educational background has equipped him with essential marketing knowledge and skills that he has applied throughout his career in various roles, particularly in content and brand management.