Laura Bird
About Laura Bird
Laura Bird serves as the Senior Director of Global Consumer & Shopper Insights at The North Face, a VF Company. With extensive experience in consumer insights and brand performance measurement, she has held leadership roles at various prominent companies, including The HEINEKEN Company and LinkedIn.
Current Role at The North Face
Laura Bird serves as the Senior Director of Global Consumer & Shopper Insights at The North Face, a VF Company. She has held this position since 2023, working from Denver, Colorado. In this role, she focuses on understanding consumer behavior and shopper insights to enhance the brand's market presence and drive strategic initiatives.
Previous Experience at The HEINEKEN Company
Before her current role, Laura Bird was the Senior Director of Consumer and Media Insights at The HEINEKEN Company from 2017 to 2019. Based in the Greater New York City Area, she played a key role in transforming the Consumer and Media Insights team into a data-driven unit, significantly enhancing its industry position.
Professional Background in Consumer Insights
Laura Bird has extensive experience in consumer insights across various industries. She worked at Brandhouse Beverages (Pty) Ltd as Group Portfolio Head for Consumer Insights and Media, focusing on Heineken and Diageo from 2013 to 2015. Additionally, she held several roles at British American Tobacco, including Brand Executive and Consumer Insights Manager, contributing to her expertise in brand performance and consumer behavior.
Education and Academic Qualifications
Laura Bird studied at the University of Cape Town, where she earned a Bachelor of Business Science with Honors in Marketing. This academic background has provided her with a solid foundation in marketing principles, which she has applied throughout her career in various leadership roles.
Leadership and Cultural Impact
Throughout her career, Laura Bird has been recognized for her ability to create a positive business culture and enable change. She has led cross-functional teams to enhance productivity and has been involved in significant projects beyond her formal roles, demonstrating her leadership capabilities and commitment to organizational growth.