Laura Carvealle
About Laura Carvealle
Laura Carvealle serves as the Merchandise Manager for America’s at The North Face, a VF Company. She has over a decade of experience in merchandising, including roles as Sr. Brand Experience Merchandiser and Regional Wholesale Merchandising Manager-East.
Current Role at The North Face
Laura Carvealle currently holds the position of Merchandise Manager for the Americas at The North Face, a VF Company. She has been in this role since 2019, contributing to the company's merchandising strategies and initiatives across the region. Her responsibilities include overseeing product assortments, pricing strategies, and inventory management to enhance brand presence and sales performance.
Previous Experience at The North Face
Before her current role, Laura Carvealle worked at The North Face as a Senior Brand Experience Merchandiser from 2012 to 2017. During her five years in this position, she focused on creating compelling brand experiences and aligning merchandising strategies with consumer expectations. Her experience in this role laid the groundwork for her future positions within the company.
Education in Retail Marketing
Laura Carvealle earned her Bachelor's degree in Retail Marketing from Johnson & Wales University. She attended the institution from 2002 to 2006, where she developed a strong foundation in retail principles, consumer behavior, and marketing strategies. This educational background has informed her career in merchandising and brand management.
Career Progression in Merchandising
Laura Carvealle has demonstrated a consistent career progression in the field of merchandising. After her initial role as a Senior Brand Experience Merchandiser, she advanced to the position of Regional Wholesale Merchandising Manager-East at The North Face in 2017. This role further expanded her expertise in managing wholesale operations and regional merchandising strategies.