Laura Sordi
About Laura Sordi
Laura Sordi is a Senior Creative with extensive experience in the creative industry, currently working at The North Face. She has lived and worked in various international cities, gaining a broad understanding of different markets and cultures, and has held significant positions at notable agencies such as Saatchi & Saatchi and AKQA.
Work at The North Face
Laura Sordi currently serves as a Senior Creative at The North Face, a VF Company, where she has been employed since 2023. In this role, she focuses on enhancing the brand's creative strategies and ensuring that its messaging resonates with diverse audiences. Her extensive experience in the creative industry supports her contributions to the brand's initiatives.
Previous Experience in Creative Roles
Laura Sordi has held several significant positions in the creative industry. She worked as a Senior Creative at 72andSunny in 2023 for five months and previously served as a Creative Lead at Airbnb from 2021 to 2023. Her tenure at Saatchi & Saatchi included roles as Deputy Creative Director and Copywriter from 2004 to 2011. Additionally, she worked as Executive Creative Director at Lowe and Partners Worldwide and Associate Creative Director at AKQA, focusing on high-profile projects such as Nike Women Global.
Education and Expertise
Laura Sordi studied Communication and Advertising at Università LUMSA, where she earned her Bachelor's degree from 1999 to 2002. She also completed her secondary education at Liceo Linguistico Maria Ausiliatrice in Rome, achieving a Languages High School Diploma from 1994 to 1999. Her educational background supports her expertise in creative communication and brand storytelling.
Global Experience and Cultural Insight
Laura Sordi has lived and worked in various international cities, including Rome, Milan, Geneva, London, and Tokyo. This diverse experience has equipped her with a broad global vision and an understanding of different markets and cultures. Her international background is recognized as a valuable asset in her creative work, allowing her to inspire brands to connect culturally with their audiences.
Consulting and Brand Strategy
In addition to her creative roles, Laura Sordi consults brands, individuals, agencies, and institutions worldwide. She specializes in areas such as tone of voice, emotional storytelling, communication positioning, and style. Her consulting work emphasizes her commitment to helping brands become culturally relevant and effectively engage with their audiences through innovative communication strategies.