Lexi Smith
About Lexi Smith
Lexi Smith is a Paid Media Coordinator at The North Face, with a background in advertising and digital media. She has held various roles in several companies, including internships and management positions, primarily in the Florida and New York areas.
Current Role at The North Face
Lexi Smith has been serving as a Paid Media Coordinator at The North Face, a VF Company, since 2020. In this role, she is responsible for managing paid media strategies and campaigns, contributing to the brand's visibility and engagement in the outdoor apparel market. Her position is based in Denver, Colorado, where she collaborates with various teams to optimize media performance and drive results.
Previous Experience in Digital Marketing
Prior to her current role, Lexi Smith gained extensive experience in digital marketing. She worked at 360i as a Media Manager from 2019 to 2020, where she oversaw media strategies and execution. Earlier, she held positions as an Associate Media Manager and Junior Associate at the same company in 2018. Her background includes internships at Sachs Media Group and Havas, where she focused on digital and content production.
Education and Academic Background
Lexi Smith studied at Florida State University from 2014 to 2018, where she earned a Bachelor's degree in Advertising. During her time at the university, she was actively involved in various projects and competitions, enhancing her skills in creative direction and media management through her role as Creative Director for the FSU NSAC Team.
Internships and Early Career Development
Lexi's early career included several internships that provided her with foundational skills in social media and digital marketing. She interned at CPS23 Marketing, LLC in 2015, and later at Sachs Media Group from 2016 to 2018. Additionally, she gained experience as a Content Production Intern at Havas in 2017, which contributed to her professional growth in the marketing field.
Participation in Competitions and Projects
Throughout her academic and early professional career, Lexi Smith participated in various competitions that showcased her skills in advertising and marketing. Notably, she was a finalist in the Griffin Farley's Beautiful Minds competition at BBH New York in 2017. She also participated in the Mobilize Advertising Competition at 22squared, further demonstrating her commitment to developing her expertise in the industry.