Liina Potter
About Liina Potter
Liina Potter is the Global Brand Marketing Manager at The North Face, a VF Company, where she oversees product and athlete communications. With a background in public relations and marketing, she has held various roles in notable companies and has a strong passion for outdoor activities.
Current Role at The North Face
Liina Potter serves as the Global Brand Marketing Manager at The North Face, a VF Company, since 2023. In this role, she oversees product and athlete communications, focusing on enhancing brand visibility and engagement. Additionally, she is the founder of the Pride Employee Resource Group (ERG) at The North Face, established in 2022, which aims to foster an inclusive workplace culture. Her position is based in Denver, Colorado.
Previous Experience in Public Relations
Liina Potter has a diverse background in public relations and marketing. She worked at MIGHTY PR as a Senior Account Executive from 2014 to 2017 and as an Account Manager in 2017. Prior to that, she was an Account Executive at SutherlandGold Group for four months in 2014 and started her career there as a Public Relations Intern from 2012 to 2013. Her experience includes leading PR and communications strategies for notable brands such as Samsung and MyFitnessPal.
Educational Background
Liina Potter earned a Bachelor's Degree in Business Administration and Management from the University of Oregon, where she studied from 2008 to 2012. Her foundational education also includes attending Amador High School from 2004 to 2008. This academic background has equipped her with essential skills for her career in marketing and public relations.
Career in Consumer Brands
Throughout her career, Liina Potter has worked with various consumer brands, including Yelp, where she served as PR Manager from 2017 to 2019. She has also held roles at Victoria's Secret as a PINK Campus Representative and at Pepsi Bottling Company as a Sales Team Intern. Her experience includes collaborating with companies that were acquired by major tech firms, such as Astro and Nom.
Personal Interests
Liina Potter enjoys outdoor activities, which include camping, hiking, snowboarding, and climbing. These interests reflect her connection to the outdoor lifestyle, aligning with her work at The North Face, a brand known for its outdoor apparel and gear.