Lil Blake
About Lil Blake
Lil Blake serves as the Communications Manager at The North Face, where she specializes in media pitching and has successfully secured coverage in prominent outdoor and lifestyle publications. With a background in marketing and communications, she has held various roles in leading companies, contributing to brand engagement and event management.
Current Role as Communications Manager
Currently, Lil Blake serves as the Communications Manager at The North Face, a VF Company, based in Sydney, New South Wales, Australia. In this role, which she has held since 2020, she is responsible for overseeing communication strategies and media relations. Her expertise in media pitching has led to successful coverage in major outdoor and lifestyle publications, enhancing the brand's visibility.
Previous Experience at The North Face
Lil Blake has held multiple roles at The North Face, a VF Company. She worked as Marketing Communications Manager from 2017 to 2019, where she contributed to integrated marketing campaigns that aligned with the brand's values. Additionally, she covered for the Marketing Manager during maternity leave from 2019 to 2020. Her contributions included organizing high-profile events to boost customer interaction.
Background in Marketing Communications
Before her tenure at The North Face, Lil Blake worked at True Alliance as the Marketing Communications Coordinator for The North Face and Teva from 2014 to 2017. She also held a position at lululemon athletica Australia & New Zealand as the Social Media and Community Lead from 2013 to 2014, where she developed social media strategies that increased brand engagement.
Education and Academic Qualifications
Lil Blake earned a Master of Strategic Communication from the University of Technology Sydney, completing her studies from 2019 to 2021. Prior to this, she obtained a Bachelor of Arts in English Literature from Carleton University, where she studied from 2006 to 2009. Her educational background supports her expertise in communication and marketing.
Commitment to Work-Life Balance
In her current role at The North Face, Lil Blake actively promotes a healthy work-life balance within her team. This initiative reflects her understanding of employee well-being and its importance in maintaining productivity and morale in the workplace.