Lindsey Nelson
About Lindsey Nelson
Lindsey Nelson is a Divisional Merchandise Manager for Hardgoods at The North Face, where she oversees categories including Footwear, Equipment, and Accessories. She has a strong retail background, having held various positions at companies such as DICK'S Sporting Goods and TTI Floor Care North America, and possesses a double major in Marketing and Advertising from Penn State University.
Current Role at The North Face
Lindsey Nelson serves as the Divisional Merchandise Manager (DMM) for Hardgoods at The North Face, a VF Company. In this role, she oversees the hardgoods categories, which include Footwear, Equipment, Accessories, and Outside Vendors. She has been in this position since 2022 and is based in Denver, Colorado. Her responsibilities involve strategic planning and execution to enhance the brand's direct-to-consumer channels.
Previous Experience in Retail
Lindsey Nelson has extensive experience in the retail sector. She worked at DICK'S Sporting Goods in various roles, including Assistant Buyer for Men's Athletic Apparel, Associate Buyer for Youth Footwear, and Retail Business Associate. Her tenure at DICK'S Sporting Goods spanned from 2014 to 2019. Additionally, she held positions as a Retail Buyer for Footwear and Senior Buyer for Footwear, Equipment, and Outside Vendors at The North Face from 2019 to 2022.
Educational Background
Lindsey Nelson earned her Bachelor’s Degree with a double major in Marketing and Advertising, along with minors in Spanish and International Business, from Penn State University. She studied from 2010 to 2014. Additionally, she studied Spanish Language and Literature at Universidad de Sevilla for 11 months in 2013, enhancing her language skills and cultural understanding.
Internship Experience
Lindsey Nelson has completed several internships that contributed to her professional development. In 2012, she was a Marketing & E-Commerce Intern at TTI Floor Care North America for three months. In 2013, she interned at Aetna as a Marketing Product and Communications Intern for three months. She also worked as a Brand Ambassador Manager at Target for four months in 2013.
Skills and Strengths
Lindsey Nelson possesses a strong retail background characterized by analytical and innovative thinking. She thrives in challenging situations that require creative problem-solving and values teamwork and collaboration. Her driven and motivated personality allows her to quickly learn new systems and strategies, making her an asset in any retail environment.