Lisa Slauson
About Lisa Slauson
Lisa Slauson serves as the Senior Manager of Retail Brand Marketing at The North Face, a VF Company, where she has worked since 2020. With a background in brand management and marketing, she has held various roles in the retail industry and has extensive experience in managing marketing initiatives and budgets.
Work at The North Face
Lisa Slauson has been serving as the Senior Manager of Retail Brand Marketing at The North Face, a VF Company, since 2020. Based in Denver, Colorado, she manages multi-million dollar budgets for Co-op and Retail Brand Marketing, aiming for maximum impact on both physical and online retail channels. Her role includes leading the development and execution of large-scale seasonal co-branded marketing initiatives with select key accounts. She also advocates for Retail Brand Marketing in cross-functional team initiatives, ensuring alignment and collaboration across the business.
Previous Experience in Brand Management
Prior to her current position, Lisa Slauson worked at MacPherson's in various roles, including Senior Brand Manager for Exclusive Brands from 2012 to 2015 and Brand Manager for Exclusive Brands from 2006 to 2012. She began her career at MacPherson's as a Buyer in 2005 and also served as a Customer Service Representative in 2004. These roles provided her with extensive experience in brand management and marketing strategies.
Education and Expertise
Lisa Slauson holds a Bachelor's degree in Japanese Language from San Jose State University, where she studied from 1999 to 2002. She also pursued further education in Japanese Language and Culture at Hokkaido International Foundation in 2001. Additionally, she completed a Certificate in Marketing at U.C. Berkeley Extension from 2008 to 2009. Her educational background supports her expertise in marketing and cross-cultural communication.
Leadership and Team Management
In her role at The North Face, Lisa Slauson oversees a team of eight in the Retail Brand Marketing department. She focuses on their development and success, ensuring that the team meets seasonal milestones and deliverables. Her leadership style emphasizes collaboration and alignment within the marketing initiatives across the organization.
International Experience
Lisa Slauson gained international experience as an Assistant English Teacher (ALT) in the Japan Exchange and Teaching Program(me) (JET) from 2002 to 2003 in Hakodate, Japan. This experience contributed to her understanding of cross-cultural dynamics and enhanced her language skills, which are beneficial in her marketing career.