Lorena Zhou
About Lorena Zhou
Lorena Zhou serves as the Assistant Manager of Digital Marketing at The North Face, where she has worked since 2014. Based in Shanghai, she focuses on developing digital marketing campaigns and fostering relationships with Chinese media and social platforms.
Work at The North Face
Lorena Zhou has served as the Assistant Manager of Digital Marketing at The North Face, a VF Company, since 2014. In this role, she has been instrumental in aligning the commercial and digital marketing calendars in collaboration with the E-commerce team. Her responsibilities include planning for major events and ensuring that marketing strategies support both business and brand objectives.
Digital Marketing Expertise
In her position, Zhou acts as a project owner, developing and implementing digital marketing campaigns that align with the company's goals. She focuses on leveraging new technologies and digital platforms to enhance consumer engagement and drive demand creation. Her expertise in digital marketing allows her to create impactful strategies that resonate with target audiences.
Media and Platform Relationships
Zhou has established strategic long-term relationships with various Chinese media and social platforms, including Tencent and several mobile applications. These relationships enable her to effectively promote brand initiatives and engage with consumers across multiple channels, enhancing the brand's visibility in the competitive market.
Social Account Management
As part of her role, Zhou leads the management of brand social accounts, focusing on achieving specific objectives and key performance indicators (KPIs). Her leadership in this area ensures that the brand maintains a strong presence on social media, driving engagement and fostering community among consumers.