Lorenzo Ferro
About Lorenzo Ferro
Lorenzo Ferro is a Sales Planning Analyst at The North Face, where he has worked since 2018. He has experience in sales analysis and coordination from his previous roles at Electronic Arts, and he specializes in analyzing market trends to enhance sales strategies.
Work at The North Face
Lorenzo Ferro has served as a Sales Planning Analyst at The North Face since 2018. Based in Greenwood Village, Colorado, he has been instrumental in analyzing market trends and optimizing sales strategies. His role involves aligning product sales forecasts with financial objectives and historical data, ensuring that inventory management is effectively handled. This position allows him to leverage his analytical skills to enhance the company's sales performance.
Previous Experience at Electronic Arts
Before joining The North Face, Lorenzo Ferro worked at Electronic Arts (EA) in various capacities. He began as a Sales Analyst for a period of five months in 2015, followed by a two-year tenure as a Sales and Retail Coordinator from 2016 to 2018. In these roles, he contributed to sales analysis and retail coordination, gaining valuable experience in the gaming industry.
Education and Expertise
Lorenzo Ferro studied at Università Bocconi from 2012 to 2015, where he acquired foundational knowledge relevant to his career in sales planning and analysis. His education has equipped him with the analytical skills necessary to assess market trends and develop effective sales strategies.
Market Analysis and Sales Strategy
In his current role, Lorenzo analyzes European market trends to optimize sales strategies and manage inventory effectively. He utilizes sales input and inventory positions to make informed decisions regarding future product buys, ensuring that The North Face remains competitive in the market.
Sales Forecasting and Financial Alignment
Lorenzo Ferro is responsible for aligning product sales forecasts with financial objectives and historical data. This alignment is crucial for effective sales planning and inventory management, contributing to the overall success of the sales department at The North Face.