Lucas Yeontae Bae
About Lucas Yeontae Bae
Lucas Yeontae Bae is the Brand Director at The North Face, a VF Company, where he has worked since 2019. With a background in luxury goods and a strong focus on brand management, he holds degrees in Chemical Engineering and an MBA in Strategy & Marketing.
Work at The North Face
Lucas Yeontae Bae has served as Brand Director at The North Face, a VF Company, since 2019. Based in Seoul, he has focused on brand management and strategic initiatives for the company over the past five years. His role involves overseeing brand strategies that align with The North Face's mission and market positioning.
Previous Experience in Luxury Retail
Before joining The North Face, Lucas held significant positions in the luxury retail sector. He worked at Bulgari as Retail Director from 2013 to 2019, managing retail operations in Seoul. Prior to that, he was at Burberry, where he served as Head of Merchandising & Planning and Senior Retail Manager from 2009 to 2013. His extensive experience in luxury brands has contributed to his expertise in brand management.
Educational Background
Lucas holds an undergraduate degree in Chemical Engineering from Hanyang University, which he attended from 1991 to 1997. He also earned a Master of International Business from 고려대학교 between 2003 and 2005, and a Master of Business Administration (MBA) from the University of Melbourne from 2007 to 2009. This educational background supports his strategic focus in brand management.
Expertise in CRM and Omni-Channel Strategies
Lucas possesses expertise in customer relationship management (CRM) and omni-channel strategies. His knowledge in integrating CRM across multiple channels enhances customer experience, making him a valuable asset in brand management and marketing initiatives.
Diverse Industry Experience
Lucas has a diverse background in various industries, including luxury goods, jewelry, and watches. His career spans over two decades, during which he has worked in different international locations, such as Bangalore and Melbourne, particularly during his time at Infosys Consulting as a Strategy Consultant from 2008 to 2009.