Lyneé Herrera, PhD
About Lyneé Herrera, PhD
Lyneé Herrera, PhD, serves as the Research Manager for Global Consumer Insights at The North Face, a VF Company, since 2023. She holds a Bachelor of Science in Psychology and Sociology from Texas A&M University, a Master of Arts in Psychology, and a PhD in Cognitive Science from the University of Denver.
Work at North
Lyneé Herrera serves as the Research Manager for Global Consumer Insights at The North Face, a VF Company. She has held this position since 2023, working remotely. In her role, she focuses on understanding consumer behavior and preferences to inform product development and marketing strategies.
Education and Expertise
Lyneé Herrera has a strong academic background in psychology and cognitive science. She earned her Bachelor of Science in Psychology and Sociology from Texas A&M University, completing her studies from 2012 to 2016. She then pursued a Master of Arts in Psychology at the University of Denver from 2018 to 2020. Continuing her education, she obtained a Doctor of Philosophy in Cognitive Science from the University of Denver in 2023.
Professional Experience
Before joining The North Face, Lyneé Herrera held various research positions. She worked as a Research Consultant at Consciously from 2022 to 2023. Prior to that, she was a Project Coordinator at the Massachusetts Institute of Technology from 2016 to 2018. Additionally, she served as a Doctoral Researcher at the University of Denver for five years, from 2018 to 2023, and completed a Market Research Internship at Veris Insights in 2022.
Research Contributions
Throughout her career, Lyneé Herrera has contributed to various research initiatives. As a Doctoral Researcher at the University of Denver, she engaged in extensive research projects that advanced her expertise in cognitive science. Her work as a Research Assistant at Texas A&M University from 2014 to 2016 further solidified her foundation in research methodologies.