Maren Hamilton
About Maren Hamilton
Maren Hamilton is the Director of Social & Community at The North Face, a VF Company, where she has worked since 2023. She has extensive experience in digital brand management and social media, having held various roles at companies such as Starbucks, ADT, and The Integer Group, and is committed to advancing women's careers in digital fields.
Current Role at The North Face
Maren Hamilton serves as the Director of Social & Community at The North Face, a VF Company, since 2023. In this role, she focuses on developing and implementing social strategies that enhance community engagement and brand presence. Her leadership aims to strengthen the connection between the brand and its audience, promoting outdoor activities and sustainability.
Previous Experience in Brand Management
Prior to her current position, Maren Hamilton worked at The North Face as Senior Manager of Digital Brand & Community from 2021 to 2023. She also held the role of Senior Manager, Digital Brand at ADT from 2020 to 2021. Her experience includes leading brand and content marketing strategies for major brands, including KeVita, which highlights her expertise in beverage industry marketing.
Educational Background
Maren Hamilton completed her Bachelor of Arts in Communication Studies with a focus on Public Relations, Art, and Business at Concordia College from 2008 to 2012. She furthered her education by obtaining a Master’s Degree in Communication with an emphasis on digital media from the University of Washington, studying from 2014 to 2016.
Commitment to Gender Equality
Maren Hamilton demonstrates a strong commitment to advancing women's careers in digital fields. Her focus on gender equality in the workplace is evident through her initiatives and leadership roles, which aim to empower women within the industry.
Initiatives in the Outdoor Industry
Maren Hamilton founded the Outdoor Industry Coffee & Coworking initiative, which fosters networking and collaboration within the outdoor industry. This initiative aims to create a supportive community for professionals in the outdoor sector, encouraging knowledge sharing and partnership.