Mary Yeager
About Mary Yeager
Mary Yeager is a Senior Brand Marketing Manager for the Americas at The North Face, having previously held various marketing roles at Nike and Gymshark. She holds a Bachelor of Arts in Journalism from the University of Oregon and has extensive experience in brand management and marketing.
Current Role at The North Face
Mary Yeager serves as the Senior Brand Marketing Manager for the Americas at The North Face, a VF Company. She has held this position since 2023 and is based in Denver, Colorado. In her current role, she is responsible for overseeing brand marketing strategies and initiatives across the Americas region.
Previous Experience at Nike
Mary Yeager has extensive experience with Nike, where she held multiple roles from 2015 to 2021. She started as a Brand Marketing Coordinator for Nike Women and later progressed to Brand Marketing Specialist for Nike Direct. In 2019, she became the Brand Marketing Manager for Nike Direct, a position she held until 2020. Her tenure at Nike provided her with significant insights into consumer direct marketing.
Experience at Gymshark
Mary Yeager worked at Gymshark in various capacities from 2021 to 2023. She began as the Brand Manager for North America and later advanced to Head of Brand for the region. Her time at Gymshark allowed her to develop brand strategies tailored for the North American market while based in Denver, Colorado.
Educational Background
Mary Yeager studied at the University of Oregon, where she earned a Bachelor of Arts (BA) in Journalism. Additionally, she attended CIMBA, where she pursued studies in Business and Journalism, achieving an Undergraduate Global Business Education. Her educational background supports her expertise in brand marketing and communication.
Early Career and Internships
Mary Yeager began her career with various internships that provided foundational experience in public relations and marketing. She interned at Quiksilver as a PR and Marketing Intern in 2013 and at Duck TV as a Public Relations Intern from 2012 to 2013. These roles contributed to her understanding of brand communication and marketing strategies.