Mat Booth
About Mat Booth
Mat Booth is a Senior Manager in Product Design and Development at The North Face, with over 15 years of experience in performance product design. He has held various roles in notable companies, including Castore, Warrior Sports, and Umbro, and founded Both Barrels Supply Co. Ltd in 2016.
Current Role at The North Face
Mat Booth serves as the Senior Manager of Product Design & Development at The North Face, a VF Company, since 2023. In this role, he focuses on leading design initiatives and product development strategies that align with the brand's commitment to performance and innovation. His tenure at The North Face is marked by a dedication to enhancing athletic performance through thoughtfully designed products.
Previous Experience in Product Design
Mat Booth has extensive experience in product design, having held various roles in notable companies. He worked as Design Manager for Castore in 2023, where he contributed to the brand's motorsport division. Prior to that, he was an Equipment Designer at Warrior Sports from 2011 to 2014 and a Product Developer at Umbro from 2008 to 2011. His role as Head of Development at Henri Lloyd in 2021 further solidified his expertise in the field.
Founding Both Barrels Supply Co. Ltd
In 2016, Mat Booth founded Both Barrels Supply Co. Ltd, focusing on crafted and considered design. The company reflects his passion for creating innovative products that enhance athletic performance. As the founder, he has been actively involved in shaping the brand's vision and product offerings while maintaining a commitment to quality and design integrity.
Educational Background in Product Design
Mat Booth studied at Huddersfield University, where he attended the School of Art and Design from 2002 to 2005. He earned a 2:1 BSc in Product Design, which provided him with a solid foundation in design principles and practices. This educational background has been instrumental in his career, influencing his approach to product development and innovation.
Industry Engagement and Mentorship
Mat Booth actively engages with the design community as an industry keynote speaker and creative mentor. He partners with universities to support and guide creative young people, sharing his knowledge and experience in product design. His commitment to continual self-development and belief in the power of design in business further enhance his contributions to the industry.