Matt W.
About Matt W.
Matt W. is a Senior Digital Performance Marketing Manager at The North Face, where he specializes in site optimization practices. With a background in managing multi-million EUR budgets and client relationships across various sectors, he has over a decade of experience in digital marketing.
Work at The North Face
Matt W. serves as the Senior Digital Performance Marketing Manager at The North Face, a VF Company, since 2016. He is based in Switzerland and has been instrumental in enhancing the brand's digital marketing strategies. His role involves overseeing digital performance marketing initiatives, focusing on site optimization practices, including search engine optimization and conversion rate optimization. He manages multi-million EUR budgets, aiming to drive efficiency across digital channels.
Previous Experience in Digital Marketing
Prior to his current role, Matt W. held several positions in digital marketing. He worked at Aegis Media as Search Director from 2008 to 2011, where he led search marketing strategies. He also served as a Search Planner/Buyer at Mediacom from 2006 to 2008, and later as Associate Director at Starcom MediaVest Group from 2011 to 2013. His experience includes a position as Group Account Director at Resolution Media from 2013 to 2016, where he managed client accounts and performance media channels.
Education and Expertise
Matt W. earned a Bachelor of Arts degree in History from The University of Sheffield, completing his studies from 2003 to 2006. His educational background complements his extensive knowledge in digital marketing, particularly in site optimization practices and performance media channels. He has developed expertise in managing senior client relationships across various sectors, including retail, financial services, automotive, and telecommunications.
Leadership and Team Management
Matt W. is recognized for his effective leadership skills in managing teams and developing individuals within the digital marketing field. His experience includes overseeing teams and fostering professional growth among team members. He has a proven track record of driving efficiency and performance in digital marketing, contributing to successful outcomes for various clients.