Matthew Yu
About Matthew Yu
Matthew Yu is a Sales Associate at The North Face, where he has worked since 2018. He also serves as a Brand Marketing Consultant at British American Tobacco, a position he has held since 2019.
Work at The North Face
Matthew Yu has been employed as a Sales Associate at The North Face since 2018. In this role, he is responsible for assisting customers, managing sales transactions, and promoting the brand's outdoor products. His experience in retail has contributed to his understanding of customer needs and preferences in the outdoor apparel market.
Experience at AIESEC
Matthew Yu participated in AIESEC as an Exchange Participant and served as the International Relations Manager at York University in 2018. His tenure lasted for two months, during which he engaged in activities aimed at fostering international collaboration and understanding among students.
Current Role at British American Tobacco
Since 2019, Matthew Yu has worked as a Brand Marketing Consultant at British American Tobacco. In this position, he focuses on developing marketing strategies and initiatives to enhance brand visibility and engagement within the competitive tobacco industry. His role involves analyzing market trends and consumer behavior to inform marketing decisions.
Professional Background
Matthew Yu has built a diverse professional background that includes roles in sales, international relations, and brand marketing. His experience spans multiple industries, providing him with a broad skill set that includes customer service, marketing strategy, and cross-cultural communication.