Mike Ferris
About Mike Ferris
Mike Ferris serves as the Vice President of Global Brand Management at The North Face, a VF Company, where he has worked since 2019. He has a strong background in brand strategy and marketing, having previously held roles at various companies, including The North Face and VF Corporation, and has launched several successful brand campaigns.
Current Role at The North Face
Mike Ferris serves as the Vice President of Global Brand Management at The North Face, a VF Company, since 2019. Based in Denver, Colorado, he oversees brand strategy and management on a global scale. His leadership has been pivotal in launching significant brand campaigns, including FUTURELIGHT Technology in Fall 2019 and VECTIV Footwear in Spring 2021. Under his guidance, The North Face has been recognized for its innovative branding efforts.
Previous Experience at The North Face
Prior to his current role, Mike Ferris held several positions at The North Face. He was the Senior Director of Brand Marketing from 2017 to 2019 and the Senior Director of Global Brand Strategy & Planning from 2016 to 2017. During his tenure, he played a crucial role in various brand initiatives, including the 'It's More than a Jacket' campaign launched in Fall 2021. His contributions helped the brand secure accolades such as the PR Week Best Brand Films Award in 2021 and 2022.
Career Background in Brand Management
Mike Ferris has extensive experience in brand management and business development. Before joining The North Face, he worked at Vans as a Business Development Manager from 2005 to 2007. He also served as Director of Strategy & Planning for Outdoor & Action Sports Americas at VF Corporation from 2011 to 2016. His career began in the finance sector, where he worked as a Senior Investment Associate at Cambridge Associates and as an Associate at D.A. Davidson Companies.
Educational Background
Mike Ferris holds a Master of Business Administration in Marketing from Duke University's Fuqua School of Business, where he studied from 2003 to 2005. He also earned a Bachelor of Arts in Economics and Government from the University of Virginia. His foundational education includes attending Hayfield Secondary School, which contributed to his early academic development.
Achievements in Brand Campaigns
Throughout his career, Mike Ferris has been involved in notable brand campaigns that have garnered industry recognition. He contributed to The North Face's campaigns that won the PR Week Best Brand Films Award in 2021 and 2022. Additionally, he received the 2022 Bronze Clio Award for the 'Have You Ever' campaign, showcasing his impact on brand storytelling and marketing effectiveness.