Miranda Smith
About Miranda Smith
Miranda Smith serves as the Head of Global Brand Retail at The North Face, where she has successfully launched a new store concept and implemented innovative retail strategies. With a background in integrated retail marketing at Nike and a strong educational foundation in Mathematics and Actuarial Sciences, she has significantly contributed to the brand's growth and profitability.
Current Role at The North Face
Miranda Smith serves as the Head of Global Brand Retail at The North Face, a VF Company, since 2019. In this role, she has launched a new store concept that enhances brand visibility and fosters emotional connections with consumers. Under her leadership, the stores are projected to achieve a 25% four-wall profitability. She has implemented innovative retail strategies that have transformed assortment adoption and the go-to-market process, focusing on long-term goals.
Previous Experience at Nike
Prior to her current position, Miranda Smith worked at Nike as the Senior Director of Integrated Retail Marketing from 2010 to 2019. During her nine years at Nike, she contributed to various marketing initiatives that aligned retail strategies with brand objectives. Her experience at Nike provided her with a strong foundation in retail marketing and brand management.
Background in Visual Merchandising
Before her tenure at Nike, Miranda Smith held the position of Global Visual Merchandising, Marketing, and New Store/Concept Leader at Coldwater Creek from 2005 to 2010. In this role, she focused on visual merchandising strategies and the development of new store concepts, enhancing the overall customer experience and brand representation.
Education in Mathematics and Actuarial Sciences
Miranda Smith studied at the University of Colorado from 2002 to 2006, where she earned a degree in Mathematics with a focus on Actuarial Sciences. This educational background provided her with analytical skills that are applicable in retail strategy and decision-making.
Leadership During the Pandemic
During her time at The North Face, Miranda Smith led her team through the challenges posed by the pandemic. She fostered an environment where team members felt a sense of purpose and impact on the brand. Her leadership contributed to the company achieving its best financial performance in history.