Mitchell Dickson
About Mitchell Dickson
Mitchell Dickson is a Senior Manager for Digital Strategic Accounts at The North Face, focusing on digital accounts in the EMEA region. He has extensive experience in digital transformation strategy, business development, and distribution channel building across various global markets.
Work at The North Face
Mitchell Dickson serves as the Senior Manager of Digital Strategic Accounts EMEA at The North Face, a VF Company, since 2021. In this role, he focuses on managing digital accounts across the EMEA region. His strategic approach aims to enhance the brand's digital presence and optimize account performance. The position is based in Lugano, Ticino, Switzerland, where he has been instrumental in driving digital initiatives.
Previous Experience at VF Corporation
Prior to his current role, Mitchell worked at VF Corporation as the Manager of Digital GTM for Group Digital Accounts EMEA from 2020 to 2021. His responsibilities included overseeing digital go-to-market strategies within the EMEA region. This position also took place in Lugano, Ticino, Switzerland, where he contributed to the company's digital transformation efforts.
Background in Retail and Sales
Mitchell has a diverse background in retail and sales, having worked at adidas as a Distributor for Pacific adidas accessories from 2015 to 2018 in Sydney, Australia. He also held the position of National Sales Manager for Wholesale & Retail at MBT from 2011 to 2013, further developing his expertise in sales management and distribution channels.
Education and Expertise
Mitchell Dickson earned a Bachelor of Commerce (BCom) from Macquarie University, where he majored in Commercial Law and minored in Finance from 2007 to 2010. His educational background supports his expertise in distribution channel building and go-to-market governance, essential for his roles in digital strategy and business development across various regions.
Experience in Digital Transformation
Mitchell possesses extensive experience in digital transformation strategy and business development, having worked across the EMEA, APAC, and NORA regions. His strategic focus on digital accounts and his previous roles have equipped him with the skills to drive digital initiatives and enhance business performance in competitive markets.