Natalie M. Oshin
About Natalie M. Oshin
Natalie M. Oshin is a Global Product Line Manager for Lifestyle Footwear, specializing in analytics within the active-outdoor industry. With over 12 years of experience in retail management, buying, and merchandising, she has worked for notable companies including The North Face and Paragon Sports.
Current Role at The North Face
Natalie M. Oshin serves as the Global Product Line Manager for Lifestyle Footwear at The North Face, a VF Company. In this role, she has been involved in managing the lifestyle footwear product line at a global level since 2020. Her responsibilities include overseeing product development and strategy, ensuring alignment with market trends and consumer needs within the active-outdoor industry.
Previous Experience in Retail Management
Prior to her current position, Natalie held various roles in retail management. She worked at Club Monaco as a Store Manager for one year, overseeing operations at The Westchester and the 5th Avenue flagship store. Additionally, she served as a Sales Manager at Paragon Sports, where she managed multiple categories including ski and swim hard and soft goods from 2009 to 2011.
Expertise in Buying and Merchandising
Natalie has extensive experience in buying and merchandising within the outdoor industry. She worked at Paragon Sports as a Buyer for Outdoor Footwear from 2015 to 2017 and for Camping Accessories & Specialty Categories from 2014 to 2015. Her role involved analyzing market trends and consumer preferences to optimize product selection and inventory management.
Educational Background
Natalie studied at the University of Pennsylvania, where she earned a Bachelor of Arts degree in Geology from 2003 to 2007. She furthered her education at LIM College, obtaining a Master of Business Administration (MBA) in Fashion Management & Entrepreneurship from 2012 to 2014. This educational foundation supports her expertise in product management and analytics.
Experience at The North Face
At The North Face, Natalie has held several positions, including Regional Merchandise Manager for both Men's and Women's Performance Apparel and Technical Equipment from 2018 to 2020. She also worked as Regional Merchandise Manager for Americas - DTC from 2017 to 2018. Her roles focused on developing merchandise strategies that align with the brand's performance-oriented mission.