Nathan Chang
About Nathan Chang
Nathan Chang serves as the Head of Asia Pacific Brand Marketing at The North Face, where he leads integrated brand marketing efforts across diverse regions. He has extensive experience in brand marketing, having held various positions at Nike and Fila Emea, and has a strong focus on sustainability and community engagement.
Current Role at The North Face
Nathan Chang serves as the Head of Asia Pacific Brand Marketing at The North Face, a position he has held since 2019. In this role, he leads integrated brand marketing efforts across various geographical regions, including urban and mountain environments. His focus includes developing strategies that resonate with diverse consumer bases while promoting the brand's commitment to sustainability and community engagement.
Previous Experience at Nike
Nathan Chang has extensive experience at Nike, where he held several key positions. He worked as the Global Brand Director for Nike Sportswear from 2011 to 2013, overseeing brand initiatives on a global scale. Prior to this, he served as the Greater China Brand Director from 2009 to 2011 and as the Retail Brand Director for Category from 2014 to 2017. His roles involved shaping brand strategies and enhancing consumer engagement across different markets.
Marketing Leadership at Fila Emea
Before joining The North Face, Nathan Chang was the Vice President of Marketing at Fila Emea from 2017 to 2019. In this role, he contributed to the brand's marketing strategies within the European, Middle Eastern, and African markets, focusing on brand positioning and consumer outreach.
Educational Background
Nathan Chang studied at The Wharton School, focusing on Management in 2017. He also holds a Bachelor of Arts degree in Marketing, Commerce, and Human Resource Management from UNSW, where he studied from 1993 to 1997. Additionally, he completed his secondary education at Sydney Boys High School from 1990 to 1992.
Impact on Consumer Movements
Nathan Chang has been instrumental in driving authentic consumer movements that emphasize environmental and social betterment in the Asia Pacific region. His leadership in brand marketing has focused on aligning brand strategies with sustainability goals, fostering community engagement, and promoting responsible consumer behavior.