Neville Lin
About Neville Lin
Neville Lin is the Asia Pacific Region Senior Marketing Director at The North Face, a position he has held since 2012. He has extensive marketing experience across multiple countries and has contributed significantly to the growth of leading brands such as The North Face and New Balance.
Current Role at The North Face
Neville Lin serves as the Asia Pacific Region Senior Marketing Director at The North Face, a VF Company, since 2012. In this role, he has contributed to the brand's growth, helping it become the number one outdoor brand in China and a leading brand across Asia. His tenure of 12 years has involved strategic marketing initiatives that resonate with diverse consumer segments in the region.
Experience at LEGO Group
Since 2018, Neville Lin has held the position of Vice President, Marketing, for the China Market Group at the LEGO Group. His role involves overseeing marketing strategies tailored to the Chinese market, leveraging his extensive experience in cross-cultural communication and leadership to enhance brand presence and engagement.
Professional Background
Neville Lin has over 15 years of professional experience across four continents, working in more than 15 countries. His career includes significant roles at major brands such as Nike, New Balance, and Colgate, where he has developed expertise in brand management and marketing strategies. His diverse background supports his ability to navigate complex markets and drive brand success.
Educational Qualifications
Neville Lin studied at Sun Yat-sen University and later pursued a Full-Time MBA at the University of Bath from 2002 to 2003. His educational background has equipped him with the knowledge and skills necessary for effective marketing leadership in competitive industries.
Achievements in Brand Management
Throughout his career, Neville Lin has been recognized for his ability to build iconic brands and create new platforms through innovative approaches. Notably, he successfully led the turnaround of New Balance's business, achieving a 75% increase in sales, and delivered significant growth for Nike's Footwear and Football Category with a compound annual growth rate of 70%.